Tagged with marketing

Moneyball – I Dive Into The Numbers

Along with watching Clemson down FSU in Death Valley, and jump to 13th in the AP poll, I saw Moneyball in theaters this weekend. I had already read the book and wrote one blog post about the book and another about the theory and style of play as a guest blogger on LenNY’s Yankees. Here are my thoughts … Continue reading

The Coca-Cola Happiness Campaign

While my three and a half years at Clemson were unbelievable, driving into downtown Atlanta for a real nine-to-five is pretty cool too. My internship is at Definition 6, and one of our marquee productions is the “Coca-Cola Happiness Machine.” It came out well before I got here, but it was an online video that … Continue reading

Musical Side Notes on an Illegitimate Holiday

Today is Presidents’  Day and Definition 6 where I’m interning this semester gave everyone the day off. What a ridiculous federal Holiday, but it does give me the opportunity to share some great music that even Tommy can enjoy. First off all, I checked out Tommy’s band of the week, Ra, and was impressed. I … Continue reading

When Marketers Get Bored

Remember, I’m a marketing major at Clemson, so this isn’t totally random. Lately we’ve seen a plethora of logo redesigns from major national brands. Tropicana, GAP, PUR, Starbucks, Seattle’s Best, Caribou Coffee, Holiday Inn, and the YMCA have all created new logos recently. Unfortunately, Tropicana and GAP’s new logos were so poorly received that the … Continue reading