Filed under Marketing & #MRX

The Insignificance of Statistical Significance #MRX

Listed as one of the six worst mistakes of marketing research according to one marketing research methodologist’s blog, is getting bound by statistical significance. It is just so simple, agreeable, and “clean” to base recommendations purely on statistical significance. It’s so nice to tell a client that Product A is better than Product B because it … Continue reading

Market Researchers Are Discovering Social Media

Recently, I attended a social media and marketing conference. Digital Athens, as it was called, focused on how social media can and has been used to strengthen brands and generate sales. Adam Naide spoke about how Cox Communications uses social media to engage potential customers, and stand out in an industry generally associated with poor customer service and … Continue reading

Where To Start A Marketing Research Career?

This week brings the annual career fair for the Master of Marketing Research program at UGA. Client side companies like  VISTAKON (a Johnson & Johnson company), Capital One, Altria, Pepsi, JPMorgan Chase, Eli Lilly, and Merck will attend and we’ll get to talk to them about the role of marketing research in their companies, and … Continue reading

Moneyball – I Dive Into The Numbers

Along with watching Clemson down FSU in Death Valley, and jump to 13th in the AP poll, I saw Moneyball in theaters this weekend. I had already read the book and wrote one blog post about the book and another about the theory and style of play as a guest blogger on LenNY’s Yankees. Here are my thoughts … Continue reading

Twitter, a Vehicle For Panel Sourcing?

Young UGA grad and internet entreprenuer, Adam Wexler, is currently testing the viability of sourcing panel members via Twitter for marketing research. He is working with Communispace, a research firm centered around (you guessed it) online communities to build a panel of male beer drinkers between 21-39, who especially like Mexican beers. By browsing through the follower lists of the beer … Continue reading

Moneyball: Just Beautifully Applied Market Research

A fellow student in my Master of Marketing Research program told me that the book Moneyball was one of the factors that sparked his interest in marketing research. I just finished the book and enjoyed it thoroughly–as both a baseball fan and a (soon-to-be) marketing researcher. Without getting into the nitty-gritty of the statistics, the … Continue reading