Note: This blog post is for marketing research professionals and those who work with quantitative data regularly. Research is only as good as the data behind it. In the process of drafting a research plan, building a questionnaire, reviewing documents with teammates and clients, programming the survey, analyzing data, and putting together the report, a … Continue reading
After President Barack Obama won re-election, Republicans were left soul searching. Although their strongest candidates chose not to run in 2012, the economy, deficit, and exorbitant gas prices still positioned them for success. They averted complete failure by holding onto a majority in the house, but nonetheless are left to figure out their missteps and … Continue reading
March Book of the Month: Predictably Irrational by Dan Ariely April Book of the Month: Coolidge by Amity Shlaes In my disgustingly forced noble efforts at self-efficacy I added a new blog feature (complete with Amazon ads on the right sidebar) to read and (often) review a book each month. For March, I read a well-known … Continue reading
Listed as one of the six worst mistakes of marketing research according to one marketing research methodologist’s blog, is getting bound by statistical significance. It is just so simple, agreeable, and “clean” to base recommendations purely on statistical significance. It’s so nice to tell a client that Product A is better than Product B because it … Continue reading
Congratulations to Ryan Braun, one of my very favorite baseball players, who just won his first MVP award. I had been pulling for him before, but thought Kemp’s strong finish may have swayed voters. Coinciding with MLB’s announcement of the league MVPs, I’m finishing up my final project for econometrics which is more or less … Continue reading
This week brings the annual career fair for the Master of Marketing Research program at UGA. Client side companies like VISTAKON (a Johnson & Johnson company), Capital One, Altria, Pepsi, JPMorgan Chase, Eli Lilly, and Merck will attend and we’ll get to talk to them about the role of marketing research in their companies, and … Continue reading
Along with watching Clemson down FSU in Death Valley, and jump to 13th in the AP poll, I saw Moneyball in theaters this weekend. I had already read the book and wrote one blog post about the book and another about the theory and style of play as a guest blogger on LenNY’s Yankees. Here are my thoughts … Continue reading
Young UGA grad and internet entreprenuer, Adam Wexler, is currently testing the viability of sourcing panel members via Twitter for marketing research. He is working with Communispace, a research firm centered around (you guessed it) online communities to build a panel of male beer drinkers between 21-39, who especially like Mexican beers. By browsing through the follower lists of the beer … Continue reading
A fellow student in my Master of Marketing Research program told me that the book Moneyball was one of the factors that sparked his interest in marketing research. I just finished the book and enjoyed it thoroughly–as both a baseball fan and a (soon-to-be) marketing researcher. Without getting into the nitty-gritty of the statistics, the … Continue reading
Ok, so I didn’t really build it, but I did help. I didn’t code it, but I did a lot of non-coding content insertion (video, images, text) and coordination. Anyway I did a lot of worthwhile work on it and now we–Definition 6–finally launched our new website which can be seen at http://www.definition6.com. What do … Continue reading
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