One of my big projects as the marketing agency’s intern has been to renew our partnership with Microsoft. I’ve come to learn that Microsoft has a pretty beneficial program where, to put it simply, they give free software in exchange for using and getting clients to use their products in creating business solutions. There’s a … Continue reading
Filed under Marketing & #MRX …
The Coca-Cola Happiness Campaign
While my three and a half years at Clemson were unbelievable, driving into downtown Atlanta for a real nine-to-five is pretty cool too. My internship is at Definition 6, and one of our marquee productions is the “Coca-Cola Happiness Machine.” It came out well before I got here, but it was an online video that … Continue reading
My Post on Definition 6’s Defining INSIGHTS Blog
My last post was a rough draft of what I was working on for my company’s blog. I finally finished polishing it off so please click over and read my full blog post on Defining INSIGHTS. If you want to learn more about Definition 6, check out the “Our Work” section of Definition6.com or our … Continue reading
When Marketers Get Bored
Remember, I’m a marketing major at Clemson, so this isn’t totally random. Lately we’ve seen a plethora of logo redesigns from major national brands. Tropicana, GAP, PUR, Starbucks, Seattle’s Best, Caribou Coffee, Holiday Inn, and the YMCA have all created new logos recently. Unfortunately, Tropicana and GAP’s new logos were so poorly received that the … Continue reading