One of my big projects as the marketing agency’s intern has been to renew our partnership with Microsoft. I’ve come to learn that Microsoft has a pretty beneficial program where, to put it simply, they give free software in exchange for using and getting clients to use their products in creating business solutions. There’s a lot more to it than that (surveys, client recommendations, loads of certification tests, and so on) but that’s the bottom line.
As a life-long PC user and a Mac hater, I was excited to lead a project that would save the company so much money, give me something valuable to put on my resume, and stick it to Apple.
Since I’m admittedly not very computer savvy (by digital agency standards that is) the project required me to call Microsoft early and often for support, where I’d be transfer from Joe to Shmoe to Moe who potentially could answer my question. The bureaucracy and inefficiencies of a company that is so well respected, innovative, philanthropic, and profitable surprised me, but I soon realized it’s not just a Microsoft thing. It’s really not a Microsoft thing at all. It’s a BIG thing.
While discussing the project with a co-worker, I made the remark, “I thought only the government worked this way” which prompted him to explain that bureaucracy is rampant in just about all large companies and it’s a major downside to working with or for a really big company. He went on to explain that he held a job at another major computer company where he was traveling to exotic distant lands, meeting exciting unusual people, and (different from the Marines—God Bless ‘em—slogan below) working with technology he loved. The problem was that there were so many formal procedures and hoops to jump through that he got fed up and left for a smaller company.
I’ve also been dealing with graduate school admissions, and after being transferred from department to department trying to solve an issue I further understand the frustration of spending a lot of time and expending a lot of worry over something that is really just a few minutes of work. In addition it makes it pretty clear that this is a common issue, so Microsoft, you’re forgiven. Keep besting Apple.
On to the point…
I’m still waiting to hear from graduate school I just got accepted into UGA’s Master of Marketing Research program. My plan is to get a graduate degree and then work for an client company that would be big enough to have their own robust marketing department, a research firm, or a marketing agency.
I’m curious…Do the advantages of working for a smaller more agile company outweigh the resources available at a major corporation? What are your experiences with big company bureaucracy and what have you done to fix or overcome those hurdles? Does the level of interesting work a big company is able to offer far outweigh the often accompanying inefficiencies? Please share…