Tagged with Qualitative Research

Twitter, a Vehicle For Panel Sourcing?

Young UGA grad and internet entreprenuer, Adam Wexler, is currently testing the viability of sourcing panel members via Twitter for marketing research. He is working with Communispace, a research firm centered around (you guessed it) online communities to build a panel of male beer drinkers between 21-39, who especially like Mexican beers. By browsing through the follower lists of the beer … Continue reading