Tagged with #MRX

Republicans ‘Serious’ About Better Utilizing Data, Send Congressional Census

Republicans ‘Serious’ About Better Utilizing Data, Send Congressional Census

After President Barack Obama won re-election, Republicans were left soul searching. Although their strongest candidates chose not to run in 2012, the economy, deficit, and exorbitant gas prices still positioned them for success. They averted complete failure by holding onto a majority in the house, but nonetheless are left to figure out their missteps and … Continue reading

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The Insignificance of Statistical Significance #MRX

Listed as one of the six worst mistakes of marketing research according to one marketing research methodologist’s blog, is getting bound by statistical¬†significance. It is just so simple, agreeable, and “clean” to base recommendations purely on statistical significance. It’s so nice to tell a client that Product A is better than Product B because it … Continue reading

Where To Start A Marketing Research Career?

This week brings the annual career fair for the Master of Marketing Research program at UGA. Client side companies like¬† VISTAKON (a Johnson & Johnson company), Capital One, Altria, Pepsi, JPMorgan Chase, Eli Lilly, and Merck will attend and we’ll get to talk to them about the role of marketing research in their companies, and … Continue reading