After President Barack Obama won re-election, Republicans were left soul searching. Although their strongest candidates chose not to run in 2012, the economy, deficit, and exorbitant gas prices still positioned them for success. They averted complete failure by holding onto a majority in the house, but nonetheless are left to figure out their missteps and … Continue reading
News broke earlier this week that the Sacramento Kings are working to sell the team and move to Seattle, where they would change their name to the Seattle Supersonics. The New Orleans Hornets have announced they will play next season as the Pelicans, and will do so with some pretty cool designs. Attention now turns … Continue reading
Listed as one of the six worst mistakes of marketing research according to one marketing research methodologist’s blog, is getting bound by statistical significance. It is just so simple, agreeable, and “clean” to base recommendations purely on statistical significance. It’s so nice to tell a client that Product A is better than Product B because it … Continue reading
Congratulations to Ryan Braun, one of my very favorite baseball players, who just won his first MVP award. I had been pulling for him before, but thought Kemp’s strong finish may have swayed voters. Coinciding with MLB’s announcement of the league MVPs, I’m finishing up my final project for econometrics which is more or less … Continue reading
This week brings the annual career fair for the Master of Marketing Research program at UGA. Client side companies like VISTAKON (a Johnson & Johnson company), Capital One, Altria, Pepsi, JPMorgan Chase, Eli Lilly, and Merck will attend and we’ll get to talk to them about the role of marketing research in their companies, and … Continue reading
