Tagged with #MRX

The Insignificance of Statistical Significance #MRX

Listed as one of the six worst mistakes of marketing research according to one marketing research methodologist’s blog, is getting bound by statistical¬†significance. It is just so simple, agreeable, and “clean” to base recommendations purely on statistical significance. It’s so nice to tell a client that Product A is better than Product B because it … Continue reading

Where To Start A Marketing Research Career?

This week brings the annual career fair for the Master of Marketing Research program at UGA. Client side companies like¬† VISTAKON (a Johnson & Johnson company), Capital One, Altria, Pepsi, JPMorgan Chase, Eli Lilly, and Merck will attend and we’ll get to talk to them about the role of marketing research in their companies, and … Continue reading