Tagged with Marketing Research

Nickname for Charlotte NBA Team Rests on Marketing Research Results

News broke earlier this week that the Sacramento Kings are working to sell the team and move to Seattle, where they would change their name to the Seattle Supersonics. The New Orleans Hornets have announced they will play next season as the Pelicans, and will do so with some pretty cool designs. Attention now turns … Continue reading

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Where To Start A Marketing Research Career?

This week brings the annual career fair for the Master of Marketing Research program at UGA. Client side companies like  VISTAKON (a Johnson & Johnson company), Capital One, Altria, Pepsi, JPMorgan Chase, Eli Lilly, and Merck will attend and we’ll get to talk to them about the role of marketing research in their companies, and … Continue reading

Moneyball – I Dive Into The Numbers

Along with watching Clemson down FSU in Death Valley, and jump to 13th in the AP poll, I saw Moneyball in theaters this weekend. I had already read the book and wrote one blog post about the book and another about the theory and style of play as a guest blogger on LenNY’s Yankees. Here are my thoughts … Continue reading

Twitter, a Vehicle For Panel Sourcing?

Young UGA grad and internet entreprenuer, Adam Wexler, is currently testing the viability of sourcing panel members via Twitter for marketing research. He is working with Communispace, a research firm centered around (you guessed it) online communities to build a panel of male beer drinkers between 21-39, who especially like Mexican beers. By browsing through the follower lists of the beer … Continue reading