Tagged with statistics

The Insignificance of Statistical Significance #MRX

Listed as one of the six worst mistakes of marketing research according to one marketing research methodologist’s blog, is getting bound by statistical significance. It is just so simple, agreeable, and “clean” to base recommendations purely on statistical significance. It’s so nice to tell a client that Product A is better than Product B because it … Continue reading

Moneyball – I Dive Into The Numbers

Along with watching Clemson down FSU in Death Valley, and jump to 13th in the AP poll, I saw Moneyball in theaters this weekend. I had already read the book and wrote one blog post about the book and another about the theory and style of play as a guest blogger on LenNY’s Yankees. Here are my thoughts … Continue reading