There are several possible reasons why 2020 viewership has been so low. Two of the six 2020 NBA Finals games competed with the NFL on Sunday, something the NBA Finals generally don’t have to deal with. The clinching game of the NBA finals drew half the audience that NBC Sunday Night football drew (7.4 mil vs. 15.1 mil). The lack of fans in the stands certainly detracted from the product on the court. The political messaging from the league and its players – including messaging on the court and on jerseys – disenfranchised 38% of fans too.