Recently, I attended a social media and marketing conference. Digital Athens, as it was called, focused on how social media can and has been used to strengthen brands and generate sales. Adam Naide spoke about how Cox Communications uses social media to engage potential customers, and stand out in an industry generally associated with poor customer service and … Continue reading »
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Moneyball – I Dive Into The Numbers
Along with watching Clemson down FSU in Death Valley, and jump to 13th in the AP poll, I saw Moneyball in theaters this weekend. I had already read the book and wrote one blog post about the book and another about the theory and style of play as a guest blogger on LenNY’s Yankees. Here are my thoughts … Continue reading »
Web Design: I Built That Thing
Ok, so I didn’t really build it, but I did help. I didn’t code it, but I did a lot of non-coding content insertion (video, images, text) and coordination. Anyway I did a lot of worthwhile work on it and now we–Definition 6–finally launched our new website which can be seen at http://www.definition6.com. What do … Continue reading »
Bureaucracy In Large Corporations: Does Working for Goliath Suck?
One of my big projects as the marketing agency’s intern has been to renew our partnership with Microsoft. I’ve come to learn that Microsoft has a pretty beneficial program where, to put it simply, they give free software in exchange for using and getting clients to use their products in creating business solutions. There’s a … Continue reading »
The Coca-Cola Happiness Campaign
While my three and a half years at Clemson were unbelievable, driving into downtown Atlanta for a real nine-to-five is pretty cool too. My internship is at Definition 6, and one of our marquee productions is the “Coca-Cola Happiness Machine.” It came out well before I got here, but it was an online video that … Continue reading »
Musical Side Notes on an Illegitimate Holiday
Today is Presidents’ Day and Definition 6 where I’m interning this semester gave everyone the day off. What a ridiculous federal Holiday, but it does give me the opportunity to share some great music that even Tommy can enjoy. First off all, I checked out Tommy’s band of the week, Ra, and was impressed. I … Continue reading »
My Post on Definition 6′s Defining INSIGHTS Blog
My last post was a rough draft of what I was working on for my company’s blog. I finally finished polishing it off so please click over and read my full blog post on Defining INSIGHTS. If you want to learn more about Definition 6, check out the “Our Work” section of Definition6.com or our … Continue reading »
When Marketers Get Bored
Remember, I’m a marketing major at Clemson, so this isn’t totally random. Lately we’ve seen a plethora of logo redesigns from major national brands. Tropicana, GAP, PUR, Starbucks, Seattle’s Best, Caribou Coffee, Holiday Inn, and the YMCA have all created new logos recently. Unfortunately, Tropicana and GAP’s new logos were so poorly received that the … Continue reading »
